Reed Krakoff beginning in 1996 to join the Coach, it's been 17 years, he led the brand to younger, industrialization, and achieved very good results, especially in the field of accessories, gaining a considerable market share, it is Reed Krakoff two awarded the CFDA awarded the "best accessory designer of the year" award-winning strength. Coach today has developed into an international fashion brands, but always felt that the brand has always been emphasized to promote their brand visibility, and behind the designers did not become Coach of deliberately creating a business card. Perhaps now, there are still a lot of people don't know the Coach is Reed Krakoff, Creative Director. This is a talented designer, get is not enough.
along the way, Reed Krakoff are regarded as very successful, precisely because his reforms of the Coach that made this brand new life. For example, in 2001, he first introduced c logo Signature Series bag, jump color and texture of the traditional framework, with bright fresh colors to create the image, acceded to the non-leather elements such as silk, doctors from bright red, and homeopathy to be extended to the international markets, setting a Japan market share in the first throne; then has Mini Signature series launched in 2003. Transboundary invite Phillip Lim, also jointly design such as Eugenia Kim fur coat and hat, the business strategy is the original high full manual system to half of the cost of equipment used by hand in order to reduce costs, and to vigorously promote the quality control mechanisms, successful Coach to gain new vitality.
this business strategy was succeeded by Coach during that time period, but it is also relative to the Coach brand was a special case, not every brand such a route to success, France's luxury leather goods brand if it would certainly ruin. So is Reed Krakoff as expected.