Reed Krakoff's new beginning

Reed Krakoff resigned from the post of Creative Director of Coach, concentrating on his personal designer labels with the same name, this message is first and foremost in the Chinese edition of VOGUE editor-in-Chief Cheung appears on Twitter.
Reed Krakoff beginning in 1996 to join the Coach, it's been 17 years, he led the brand to younger, industrialization, and achieved very good results, especially in the field of accessories, gaining a considerable market share, it is Reed Krakoff two awarded the CFDA awarded the "best accessory designer of the year" award-winning strength. Coach today has developed into an international fashion brands, but always felt that the brand has always been emphasized to promote their brand visibility, and behind the designers did not become Coach of deliberately creating a business card. Perhaps now, there are still a lot of people don't know the Coach is Reed Krakoff, Creative Director. This is a talented designer, get is not enough.

Reed Krakoff was born in a small town in Connecticut, studying and fame in New York. College of Tufts University in Boston and the School of the Museum of Fine Arts major in economics and art history, this is the period of commercial sensitivity to base his, more inspired design to American taste. He later received the fashion design degree at the prestigious Parsons School of design, to Anne Klein, Ralph Lauren, Tommy Hilfiger and other big names as a designer, has a very rich experience in the design, and finally in 1996, invited by Lew Frankfort, became Creative Director of Coach serves as Vice President.
along the way, Reed Krakoff are regarded as very successful, precisely because his reforms of the Coach that made this brand new life. For example, in 2001, he first introduced c logo Signature Series bag, jump color and texture of the traditional framework, with bright fresh colors to create the image, acceded to the non-leather elements such as silk, doctors from bright red, and homeopathy to be extended to the international markets, setting a Japan market share in the first throne; then has Mini Signature series launched in 2003. Transboundary invite Phillip Lim, also jointly design such as Eugenia Kim fur coat and hat, the business strategy is the original high full manual system to half of the cost of equipment used by hand in order to reduce costs, and to vigorously promote the quality control mechanisms, successful Coach to gain new vitality.
this business strategy was succeeded by Coach during that time period, but it is also relative to the Coach brand was a special case, not every brand such a route to success, France's luxury leather goods brand if it would certainly ruin. So is Reed Krakoff as expected.

by the year 2010, with the help of Reed Krakoff for Coach groups, created the designer labels with the same name, this brand was born, was the beginning of Reed Krakoff to be more splendid achievements. Since the establishment in just two or three years time, already has a very high profile, most importantly market conditions were very good, for an emerging brand, this has been a great success, even the United States first lady Michelle Obama wore his dress appearance in the United States on the cover of Vogue, as well as on the presidential oath of Office ceremony.