As China has become the world's second-largest consumer of luxury goods, have superior luxury now into the homes of ordinary people, especially as more and more "rich second generation" is becoming fans of luxury goods, luxury consumer goods gradually become younger.
As China has become the world's second-largest consumer of luxury goods, have superior luxury now into the homes of ordinary people, especially the growing number of "rich second generation" is becoming a luxury fans, luxury consumption gradually become younger. According to the World Luxury Association report shows that the average Chinese luxury consumers younger than the European luxury consumers 15 years old, 25 years younger than the United States.
I believe that luxury consumption of a younger age for three reasons. First of all, the rush of affluent Chinese consumers of luxury goods, mainly from the irrational consumer attitudes. Get rich people are eager for their own identity, difference and division. The identity of the aristocracy gradually become the pursuit of these populations. This awareness is very strong. Remove their own identity and wealth, a symbol of their status and taste luxury cognitive but did not reach a mature stage. Similar to the distinction between the status of a high standard in the opinion of some people on the usual price. Professor Lu Yiqi had thought that the Chinese now live in this stage, does not match the wealth and wisdom. Many rich people in Europe, they are highly educated have the financial resources to have a high intelligence. But our early market economy, there are many rich people, but they do not necessarily have a high degree of wisdom. A large number of buy luxury goods sometimes we fool by foreigners. I feel rather descendants of these rich people, rich second generation X three generations of people around monasteries understanding of luxury gradually formed a habit desire and demand. So accustomed to ostentatious show off their wealth.
Second, affluent banner to show off the effect, to some extent around the crowd to do a demonstration. The consumer mindset deformity, curious herd, comparisons and other psychological makes the majority of younger age groups are more prone to irrational consumer behavior, resulting in the expansion of consumer desire. In the the mental comparisons stimulation many people do not have the consumption of luxury goods, the spirit of an ignorant rich psychological hat and no cattle herd away consumption of luxury goods. Those eager to emulate the rich groups often lack self-awareness, self-confidence from the eyes of others, certainly. Truly affordable luxury crowd is not a large number of groups.
On the other hand, foreign luxury brands are often mature and restrained connotation with elderly culture and Success core values. By the younger generation in the country has sought to say that this is a strange phenomenon.
again, the spiritual life of the people in his spare time is weak, and luxury goods has gradually become a kind of sustenance, and this comes from an inner void sustenance was not to be substances gorgeous and wealth income the amount of the gap is filled.
luxury goods in the domestic hot often excited the hatred of the rich psychology of the majority of the civilian sectors. When the cadres and their wrist above the luxury watch chain touches a sensitive nerve in the public. The hatred of the rich has had the psychological growth of the soil and the masses gradually become a very common phenomenon. In my opinion hatred of the rich is largely limited to only those who show off their wealth, ostentatious mentality move
luxury is a carrier of culture and taste, on the one hand, on behalf of their wealth and taste . On the other hand luxury have become the symbol of a symbol of personal identity. People should be a proper understanding of the luxury goods, establish a rational view of consumption, to break the vicious circle of the rejuvenation of the luxury consumption, to prevent the spread of luxury consumption younger age.
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